Tune in for the Indian Online Fashion Week by Jabong!


They say Change is the Only Constant & Jabong seems to be playing a key role in that constant Fashion Change by cultivating many brands under one roof so that you can do fashion as you like 😉 …..And after that successful endeavor….

Here’z to the first of its kind by Jabong- India’s Online Fashion Week!

A Week filled with Fashion, Style & Beauty!

A week that will feature aspiring designers, models, stylist, photographers & anyone who has a Passion for Fashion & wants to make Fashion their serious Business 😀

The India Online Fashion Week 🙂

Indian online Fashion Week

What is India Online Fashion Week?

Jabong has collaborated with Talent House to commence the very first Online Fashion Week of India! 🙂 IOFW is basically a talent hunt for the Fashion Industry aspirants. Fashion Aspirants of every category like Models, Photographers, Designers, MUA’s & Stylists can upload their profiles on the Gallery of Indian Online Fashion Week Website. They will be then judged & groomed by a celebrity mentor. 

The Indian Online Fashion Week creates a potential for the fashion aspirants to reach their consumers to a maximum degree. But IOFW is not just a platform for Fashion Aspirants, Shopholics & Fashionistas will be able to shop the look, as they are on the runway! The looks will be further available to shop from Jabong.com making the trendiest fashion available just a click away 🙂 In Jabongs words…


  • World’s first shop-able fashion week
  • Talent hunt across the nation – Designers, Models, Photographers & Hairstylist/Makeup
  • Grooming by celebrity mentor
  • Entire collection to be sold on India’s favorite fashion destination – Jabong.com
  • Empowering customers to ‘shop-the-look’ while watching the fashion show
  • Opportunity for brands to achieve ‘zero’ time to market –‘launch, showcase & sell’ the latest collection through IOFW platform

The Aspiring designers will be groomed & mentored by the Beautiful Yami Gautam 

Yami Gautam, the celebrity mentor says, “Fashion is more than runaways and models. IOFW has given me a chance to translate my style and fashion amongst the budding talent of this country, one of the reasons that took my liking instantly for this platform. I am proud to be associated with Jabong.com for IOFW as I believe this is a stage that would develop future of fashion from the ground up. What more than having on board an online shop like Jabong.com that penetrates into the far flung cities, fashion is sure to reach new heights. I am excited and I am looking forward to doing some great work for the first ever India Online Fashion Week.”

Indian online Fashion Week 1

Indian online Fashion Week 2

Indian online Fashion Week 3

Yami Gautam @ the launch of IOFW in a  a peppy orange & a polka dot bustier top – She indeed speaks style!

If you’re an aspiring designer/model/photographer, you can register for the India Online Fashion week @ www.iofw.com. The IOFW is scheduled to take place between July 25th to 30th & If you’re a shopaholic, then stay tuned for Cutting Edge Fashion on Jabong 🙂

And that’s all about the IOFW My Beauties!

Have a rocking day ahead 🙂

Richa Saxena


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